Dr. Norby Roque Salonga has been pivotal in the development of the Sustainable Development Goals (SDG) Localization Project of De La Salle University in 2016. DLSU holds the distinction of being the first university in the country to localize the UN SDG by working with communities, government agencies, UN agencies, private sector, civil society, and the academe. Having been exposed to the localization of the UN MDG in the development sector before joining the academe enabled Dr. Salonga to lead and facilitate the effort of developing various initiatives in the fields of education, health, environment, and social entrepreneurship. Since 2016, the SDG Localization of DLSU has involved over 150 civil society groups, trained over 85 academic institutions and involved over 50, 000 individuals through direct and indirect engagements. Dr. Salonga also led various international efforts on SDG localization as supported by national government and UN agencies. The #WeCAN International Boot Camp and Research Colloquium, which became a premier effort to localize the SDG through social entrepreneurship, has been able to provide capability building efforts to 35 universities and organizations through the years. He also led the establishment of several organizations/networks such as the National Association of Social Enterprise Educators and Administrators, #WeCAN network (ASEAN+ Japan, China, and South Korea) and is now a board member of the Institute for Social Entrepreneurship in Asia, National Social Enterprise Roadmap Council, Poverty Reduction Through Social Entrepreneurship Coalition, and Micro, Small and Medium Enterprise Development Council (Committee on Management and Labor Capacities). His efforts became instrumental as well in the inclusion of social entrepreneurship as a model of sustainability in the MSMED plan and SE roadmap localization.