4th PLACE

Entrepreneurial Leader of the Year Award

Norby Salonga

4th PLACE Entrepreneurial Leader of the Year Award

De La Salle University - Philippines

"Leading a whole-of-university approach through Lasallian social entrepreneurship"


Summary

Dr. Norby Roque Salonga has been pivotal in the development of the Sustainable Development Goals (SDG) Localization Project of De La Salle University in 2016. DLSU holds the distinction of being the first university in the country to localize the UN SDG by working with communities, government agencies, UN agencies, private sector, civil society, and the academe. Having been exposed to the localization of the UN MDG in the development sector before joining the academe enabled Dr. Salonga to lead and facilitate the effort of developing various initiatives in the fields of education, health, environment, and social entrepreneurship. Since 2016, the SDG Localization of DLSU has involved over 150 civil society groups, trained over 85 academic institutions and involved over 50, 000 individuals through direct and indirect engagements. Dr. Salonga also led various international efforts on SDG localization as supported by national government and UN agencies. The #WeCAN International Boot Camp and Research Colloquium, which became a premier effort to localize the SDG through social entrepreneurship, has been able to provide capability building efforts to 35 universities and organizations through the years. He also led the establishment of several organizations/networks such as the National Association of Social Enterprise Educators and Administrators, #WeCAN network (ASEAN+ Japan, China, and South Korea) and is now a board member of the Institute for Social Entrepreneurship in Asia, National Social Enterprise Roadmap Council, Poverty Reduction Through Social Entrepreneurship Coalition, and Micro, Small and Medium Enterprise Development Council (Committee on Management and Labor Capacities). His efforts became instrumental as well in the inclusion of social entrepreneurship as a model of sustainability in the MSMED plan and SE roadmap localization.

Key People


Dr. Norby Roque Salonga
Founding Director, LSEED Center
Lasallian Social Enterprise for Economic Development Center,  De La Salle University


Images

Dr. Norby Salonga during the LSEED Center's Year-end Gathering 2023

Social Enterprise Talks during LSEED Center's 8th Anniversary

Dr. Norby Salonga mentoring a group of students for a regional international competition

Social Enterprise monitoring of LSEED Center

Dr. Norby Salonga with stakeholders of LSEED Center during its 8th anniversary

IMPACT STORY

Impacting lifes

Dr. Norby initiated and led the implementation of two national programs on social entrepreneurship for the youth and community members, in partnership with the Office of the Vice President of the Philippines and De La Salle Philippines. These programs enabled a total of 37 youth groups and community-based organizations to create social enterprises in order to support the livelihood and sustenance of approximately 185 families or a thousand individuals. To date, 95 % of these social enterprises are fully operational with a number of them expanding their markets and operations. Likewise, he handles the social enterprise portfolios of De La Salle University with over 400 social entrepreneurs and 4000 students yearly across academic programs.

Another example of impact is that some of his mentees and students have also taken on the challenge of pursuing the teaching profession, using their own fields of specialization. This highlights and validates the kind of formation and mentorship that Dr. Norby has been able to provide. There were also former students/mentees who have pursued the development and public sector as a career track.

On an international level, Dr. Norby has contributed as a mentor of several international networks such as the ASEAN Learning Network under the Social Enterprise for Economic Development (SEED) Program Vietnam (mentor since 2018) and Junior Achievement (mentor since 2018). He also led the creation of WeCAN Network (2019) allowing his university and the country to be actively involved in influencing other institutions in ASEAN plus Japan, China, and South Korea in integrating social entrepreneurship as part of their efforts to localize the United Nations Sustainable Development Goals.

When asked about his life motto. Dr Norby always highlights that the role of academia is not limited to education minds, but to transforming a generation that understands the value of education in real life.

LEARNINGS

Lessons learned

A very good balance of practice (development practitioner) and theory (educator) has enabled Dr. Norby Salonga to effectively understand and efficiently facilitate the need for convergence of the various stakeholders in the fields of social entrepreneurship and sustainability. His journey of starting the Lasallian Social Enterprise for Economic Development (LSEED) Center from scratch and building its reputation and impact through the years clearly showcases his ability to influence individuals and institutions to work together not only within the four corners of De La Salle University as an academic institutions, but most importantly, its role in building up the enterprise ecosystem and the its relationship with other stakeholders of the sector. At such a young age, Dr Norby understands that leadership in this space/sector requires a unique ability to be innovative and assertive at the same time. It demands effectiveness in dealing with people with different interests and efficiently develops a roadmap that will collectively enlist their participation and commitment to the overall plan. Because of his leadership, DLSU became a leading institution in the academic community in building social enterprise infrastructures and programs using the Lasallian social entrepreneurship model. Policy advocacies have also become vibrant with participation of the academe both at the national and local levels.

On a bigger scale, he now works with other universities and academic institutions in building their centers for social entrepreneurship and innovation and the full integration into the curriculum, research, and social engagement. To date, through various efforts, Dr. Norby has engaged over 70 academic institutions and has worked with over 150 civil society groups promoting social entrepreneurship and social innovation.

FUTURE PLANS

What's coming?

As a way to support the growth of the social economy sector, social enterprise education is seen as a strategic move to form leaders and social entrepreneurs not just in the Philippines but also in the region. Hence, Dr. Norby Salonga’s leadership in various councils and coalitions is part of his commitment to build more institutions and individuals (leaders and enablers) who will create relevant programs and pursue inclusive policies that will benefit the social enterprise sector and its stakeholders. He believes that the academe is in the right position to sustain the gains and achievements of the sector by ensuring that social entrepreneurship is introduced at the formation level of children's development. He also emphasizes on the need to invest in human resources by ensuring that capacity building and skills development programs are made accessible and available especially to community leaders who will serve as co-formators of future social entrepreneurs.

With his leadership in LSEED Center, with various engagements local and international, Dr. Salonga is driven to influence more academic institutions in the country and the region to pursue social entrepreneurship in areas of curricular, research, and social engagement. This will now be supported with his leadership in the National Association of Social Enterprise Educators and Administrators where he serves as chair. His involvement in policy and program development through the Poverty Reduction Through Social Entrepreneurship and Micro, Small, and Medium Enterprise Development Council (Committee on Management and Labor Capacities) will be further strengthened.


KEY STATISTICS

15000

Number of students/youth leaders taught/coached/mentored in social entrepreneurship, leadership, and community organizing

600

Number of social entrepreneurs and entrepreneurs who received direct guidance in establishing social enterprises/enterprises/community-based enterprises

400

Number of workshops, learning sessions, and trainings developed/conducted/facilitated

120

Number of social enterprises/enterprises and community livelihood projects that helped establish

95 %

Sustained participation among mentored/coached groups

80

Number of initiated partnerships/collaboration efforts

75

Universities (local/international) involved in the programs/projects initiated

55

Number of developed/initiated programs/projects and organisations founded/co-founded

30

Number of countries involved in the programs/projects initiated

40000

Participants of talks/learning sessions/workshops provided

300000

reached audience through its social media platforms based on actual engagement (SE & SI)

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